Welcome to Exposed Online - the fortnightly newsletter that keeps you up to date with breaking stories from the fashion industry.

This is the last edition before Fashion Exposed opens its doors on Sunday, and it's fair to say the buzz of anticipation is palpable. As one Fashion Exposed Facebook follower summed up colourfully but succinctly (and I quote): "Cannot wait!!!!!!"

In addition to hundreds of stands showcasing leading edge labels and products, there are, as usual, some great added features in store, including the Fashion Business Seminars, Debut designer contest, salon shows, live look books and more. I'm particularly excited about special features this season, including the launch of the new young design precinct The Design Studio and The French Pavilion, showcasing some hot picks representing the essence of European chic.

The Textile, Clothing and Footwear Resource Centre of WA (TCF WA) and TCF Australia will also be sponsoring nine Australian emerging fashion businesses to attend the fair, so look out for: Deidaa, Betty Sugar Clothing, Kiss me Quick, Paro Paro, 2t Designs, Poco Loco, Maripossa Jewellery & Accessories, Little Gracie and Bisi Designs.

So, if you haven't done so yet, wipe your schedule and head down to the fashion industry's once-yearly event at Melbourne Exhibition Centre. Doors open at 10 am on Sunday August 29.

At Exposed Online we're keen to hear your stories. If you're launching a new brand, expanding your retail presence, changing your marketing strategy, or you have an industry issue you'd like to air, spread the news! Contact me at belindas@aec.net.au
  Belinda Smart
Editor - Exposed Online

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