LTB denim gets street wise
High end Melbourne-distributed denim label LTB Jeans has confirmed it will showcase its hip men's and women's ranges in the streetwear category of Fashion Exposed in Melbourne this August.
Exhibit honours 15 years of fashion week
A new exhibition opens this week celebrating 15 years of Australia's leading fashion event. Taking place from 22 April to 29 August at Sydney's Powerhouse Museum, Frock Stars promises an inside look at the history, highlights, controversies and achievements of Australian Fashion Week.
Just Group joins avatar craze
Just Group brand Jay Jays has come up with an innovative way to build brand loyalty. The brand has capitalised on the avatar concept common to computer gaming (as distinct from the hit ‘Avatar' movie) to gain traction with its youth oriented market.
Real women have curves & bras to match
A UK lingerie label designed to make fuller figured women feel gorgeous is poised to repeat its knockout success on these shores, in the wake of its Australian launch in late 2009.
Eaden promises comfort for women
A new sleepwear brand for women is set to take the market by storm, offering relief from hot flushes associated with menopause, pregnancy and cancer treatment. Eaden founder and director Wendy Eade first developed the label in response to her own experiences.
First Gap store to open at 'Chaddy'
The first ever Australian outlet of renowned global brand Gap is set to open in Melbourne's Chadstone shopping centre within months, with further stores planned across the country.
Dotti's online revolution
High street fashion brand Dotti has joined the online revolution with plans to launch a new interactive website. Set to go live on April 14 at www.dotti.com.au, the site will feature Facebook Connect, Dotti Nation, Design-a-Bits, an editorial section, blogs and a revamped product section.
New label offers Pua fashion
A recent addition to the brand offering of established Melbourne fashion house Melro Distributors will make its debut appearance at Fashion Exposed this August.
New leader for Country Road
Iconic fashion and lifestyle retailer Country Road has appointed John Cheston as its new CEO and board director, following the resignation of Ian Moir as CEO in 2009. Cheston, who boasts more than 20 years' senior retail experience, will take up his role from July 1 this year.
Oroton a winner on results and ads
Luxury goods retailer Oroton Group is kicking goals on a number of fronts, posting strong half year profits, hitting the acquisition trail and breaking new ground in interactive advertising.
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