An expression of individuality
It's not often you hear of a brand that aims to 'empower, provoke and individualise its wearers'. But when Victoria Cheatham designs for her accessories brand, Lotus Mendes, she is thinking of how she can `enhance the wearers understanding of their own inner being and sense of style'. "You can empower your allure of well being, strengthen who you are as a person and allow yourself to believe you can do anything you set your mind to."
MBFWA for a day...
EXPOSED Online flew into Sydney last week on day 4 of MBFWA to catch the highly anticipated New Generation Showcase, where emerging label KAHLO caught out eye, and then a sea of sequins at a shipwrecked ball for the fashion week debut of AJE.
Modern Alchemists
In 1881, Antonio Cerruti and his family bought a mill in Biella and founded the historic textile manufacturing company, Lanificio Cerruti. Still located there today, Cerruti is a leader for its cutting-edge technology and efficiency. Because the mill could produce previously unachievable large quantities of fabric for its time, during the First World War Cerruti supplied grey green cloth to the army, which saw the mill constantly updated making it even more efficient.
Synonymous with style
Young, ambitious and seeking adventure, Sarah Wilkinson took off overseas 'to explore, be challenged and inspired'. While travelling through some small villages in France, she stumbled upon 'SanCerre' where an elderly lady shared her many pearls of wisdom and gave Sarah a St Christopher medallion when they parted to wish her luck and keep her safe in her travels. It was from this moment SanCerre was born.
Less fuss, more fashion
The Taka ideology is simple - create beautiful, timeless garments for beautiful, timeless women. This methodology infuses every part of the process in creating each Taka collection with an emphasis on designing pieces to flatter ladies of all shapes and sizes, without the expensive price tag.
ARA respond to Fair Work Act
Over the past few months the Australian Retailers Association has been actively advocating in the interests of retailers to ensure changes to the Fair Work Act come under sensible review to allow retailers to increase business productivity for a $240 billion sector, as well as continue to meet their employer obligations while having incentive to ensure their loyal staff have attractive hours to work which fit in with their lifestyle.
Online retail is booming so why the resistance?
The arrival of e-commerce to the retail sector has been the hot topic within the fashion industry globally. A recent article revealed online shopping is growing more than 10 times faster than traditional retail sales with $10.5 billion splurged last year. And there are no signs of it slowing down any time soon either.
Harness your Innerpower
The Orient, steeped in tradition and history, has always attracted Westerners to its shores who seek answers to the long-standing questions on existentialism, the world of the spirits or the purpose of life. It was this very journey that took Sonia Merlino to Hong Kong in September 2011. The mother of four originally set out to discover a unique jewellery line she could introduce to the Australian market and instead found her Innerpower.
Premiere from the BlogPost
The Premiere boutique trade event was held in Sydney this week. If you missed it, our online editor and bloggers snapped the cool new brands and trends they discovered from printed jeans in watercolour and floral to pops of neon bright in shirts and accessories, metal-tipped pumps and crystal cuffs.
The future of fashion
There is little doubt the fashion industry has been through turbulent times in recent years and change is one thing we have all become very accustomed to. In light of this, the L'Oreal Melbourne Fashion Festival launched the 2012 Fashion Industry Forums to pull apart local issues, providing insights and advice on some of the Australian fashion industry's most pressing themes. The events are hosted by respected journalist and fashion commentator Glynish Trail Nash.
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